Creative Partner · Paid Acquisition Proposal

Bobby's Mobile Service

"Keep commerce in motion." Let's keep your phone ringing with the jobs that get you to $1 million.

Prepared for Bobby Holmes · Jackson, MI  |  2026 · Valid 30 days  |  Google Ads Search + AI Missed-Call Recovery
Act 1 — Where you are

17 years of keeping trucks moving

Bobby, you've run a 24/7 mobile Class 6-8 truck repair business since 2009 — answering the phone yourself, 60-minute response, USDOT 2271715. You set a real 2026 number:

"$1 million" in revenue — 38% growth — with "$650,000" in tire sales. And: "Heavy dollars" — you'll invest, when the ROI is proven.

That's exactly how we've built this: proof first, then scale. Here's where you stand in Google today:

ShopGoogle categoryRatingReviews
TT Mobile Repairtruck repair shop4.9★542 (aspirational)
Thundering Dieselauto repair shop (mis-set)4.8★56
Jackson Truck Servicetruck repair shop4.7★51
Bobby's Mobile Servicetruck repair shop ✅4.1★47

You're the real commercial-truck specialist, correctly categorized — but sitting 4th, behind a shop that isn't even categorized as a truck shop. When a driver breaks down on I-94 at 2am, they're not finding you first. And the calls you get while you're already under a truck? Some ring out.

Act 2 — The opportunity you can't see from the cab

Two leaks, both fixable

Leak 1 — Searches above your rank

Paid results sit above organic. Live Google Ads data (pulled 2026-05-28) shows your terms cost $6–7 per click with LOW competition — far fewer advertisers than consumer auto repair. A competitor's $6 click catches the call your $0 organic listing can't reach yet. Cheap territory you're not claiming.

Leak 2 — The 2am calls you can't answer

You're one person. A missed call with no follow-up converts ~5% later; with an instant automated text-back, far more. At your ticket sizes, recovering even a handful a month is real money toward the $1M.

One gate we clear first — not paper overYour 4.1★ rating. Ads convert worse pointing at a sub-4.2★ profile, and your own readiness plan flagged "4.2★+ before we scale ads." So Step 0 is a review engine that moves you past 4.2★ — then the ads pour fuel on a profile that's ready to convert.
Act 3 — The vision

What this looks like working

It's a Tuesday in February — peak breakdown season (your words: "no true off-season — winter means more breakdowns"). A fleet manager 30 miles up I-94 searches "emergency semi truck repair." You're the first thing he sees — 60-minute response, USDOT, 17 years, Class 6-8, 24/7. He calls. You're mid-job, so it rings out — and three seconds later he gets your text: "This is Bobby's Mobile Service — what's the truck + where are you?" He replies. By the time you're out from under the current truck, the next job's booked and logged on your phone. Your rating's at 4.4★ now because every completed job auto-asks for a review. You're #1 in the Jackson commercial-truck pack. Tire sales climbing toward $650K.

Every piece of that is a system we install.

Act 4 — The path

Proof-first, then scale

StepWhatWhy it's first
0 — Review engineAuto review-request after every completed jobClears your 4.2★ gate; ads convert better immediately
1 — Search coreGoogle Ads Search, 4 tight ad groups, $1,000/mo to startClaims the cheap, high-intent territory above your organic rank
2 — Missed-call recoveryAI Text-Back so no 2am call is lostRecovers revenue you're already leaving on the table
Then escalateYour budget sets the pace, not the destinationOnly after Step 1 proves out — exactly as you asked

The ROI math (your real targets)

Break-even

6–8 extra calls/month covers the entire ad spend.

Target return

300–400% on ad investment as it matures.

We escalate budget only once you're seeing a consistent 10+ leads/month — that's your trigger, recorded from day one.

The escalation roadmap

TierWhen you're readyWhat unlocks
1 — Core (now)launchSearch core $1,000/mo + review engine + missed-call recovery
2 — Scale10+ leads/mo, provenbudget toward $1,500/mo, more keywords/ad groups
3 — ReachTier 2 stablefull 100-mile + I-94 / I-69 / US-127 corridor polygons
4 — ChannelscalingPMax / remarketing / YouTube for fleet-manager top-of-funnel
5 — Dominancegrowth modeLSA (if eligible), fleet-contract B2B campaigns

The investment

Standard

~$2,097/mo + usage
  • Ad spend $1,000–$1,500/mo (to Google, you see every dollar)
  • Management $1,000/mo
  • GHL CRM $97/mo (review engine + text-back)

First 3 months (3-month commitment)

~$1,847/mo + usage
  • Ad spend $1,000/mo to start
  • Management $750/mo — intro discount
  • GHL CRM $97/mo

One-time setup: $350 (AI text-back + A2P 10DLC + review/reminder workflows). Total to launch: $2,197.

The commitment isn't a trapIt's the runway Google's Smart Bidding needs to learn your best jobs (months 1–2 underperform month 3+; cutting early throws away learning you paid for). You pay monthly — not upfront. You own your Google Ads account + all your data the entire time. After 3 months it's month-to-month, cancel with 30 days' notice, keep everything.

Why Search, not the "Google Guaranteed" badge ads (LSA)

We checked, hard: Google's Local Services Ads have no commercial-truck / Class 6-8 / fleet category, and we found zero documented LSA success stories in commercial truck repair nationally. We won't spend your money on an unproven channel. We submit a free LSA eligibility test in Week 1 — if Google surprises us, we revisit. Until then, 100% Search, which fits your emergency B2B customer exactly and lets us target the highways (LSA can't).

A few honest answers

What ROI should I realistically expect?

Break-even at 6–8 extra calls/month; 300–400% as it matures. We optimize for the realistic case and plan honestly — no inflated promises.

Why a 3-month commitment?

Smart Bidding needs ~2–3 months to learn. The intro discount is us sharing that runway. You still pay monthly and own everything.

Do you guarantee results?

No honest agency can — the auction doesn't work that way. We guarantee transparency (every dollar, every keyword, every call cost), no long-term lock-in, pause anytime, and you own your account + data.